A/B test: A journey design that allows you to test the performance of variations of the same communication.
See A/B testing for more information.
Action: The result of a member entering a journey (via a trigger) or moving beyond a rule
See Actions for more information.
Active member: Member who has transacted within the past 12 months
Audience builder: Set of audience filters, blocks, and flexible logic that allows you to construct a campaign audience. Exists within campaigns and separately.
See Creating a campaign and Building a reusable audience for campaigns for more information.
Audience filter: Demographic, transactional, behavioral, and other criteria that determine who a campaign will be sent to
See Audience filters for more information.
Audience profile: A set of demographic and behavioral predictions generated by Movio's Propensity Algorithm™. These are designed to help Movio EQ users determine the best target audience for a film-promotion campaign.
See Audience profile for more information.
Benchmark: A period of time (for example, the prior month or quarter) against which to compare the current date range's results
See the "Benchmark explanations" section of Metric definitions for more information.
Campaign: Targeted, one-off communication designed to engage your loyalty members or a contact list
See Campaigns versus journeys for more information.
Churned member: Previously active member who hasn't transacted within the past 12 months
Conditional content: Content that changes depending on conditions set up for a section in a campaign or journey. For example, you could set up different images to appear for a movie for men and women.
See also dynamic content and static content.
Contactable member: Member who has a valid email address and is opted in to receive communications from a synced subscription category
Contact list: CSV (comma-separated-value) file containing email addresses that aren't associated with Vista Loyalty members. The list is uploaded manually or by SFTP or API to Movio EQ for use with campaigns.
See Uploading a contact list for more information.
Control group: A portion of the members in a loyalty campaign that is separated from the recipient list (target group) for the purpose of measuring the effectiveness of the campaign
See Control groups for more information.
Dynamic content: An automatically generated selection of movies that allows marketers to quickly personalize a campaign or journey communication for each recipient
See Dynamic content for more information.
See also conditional content and static content.
First Draft: Configurable, generative AI that can be used to draft a short description for movie content or section text for an email
See First Draft for more information.
Inactive member: Member who hasn't transacted within the past 12 months. It's possible they may never have transacted (been active) since becoming a member.
Interaction: Engagement such as opens, clicks, unsubscribes, and spam complaints
Journey: Recurring, automated communications that are triggered by events such as birthdays, membership sign-ups, and approaching loyalty-level changes
See Campaigns versus journeys for more information.
Journey template: Premade journey (trigger, rules, and actions) for common communications such as when a member has a birthday or membership anniversary
Loyalty code: Code associated with a recognition in Vista Loyalty that allows you to offer a reward in a campaign or journey
Marker: A variable (represented by '@@') that allows you to personalise a subject line, preview text, or other text area in an email. A marker can insert a person's first name, loyalty-level name, or any number of other bits of personal data.
Member custom field: field that is added to the default list in Movio EQ to extend its targeting and personalization possibilities
See Member custom fields for more information.
Member list: Custom list of email addresses and/or IDs that are associated with Vista Loyalty members. The list is used as an audience-filter option for campaigns.
See Member lists for more information.
Metric: A measure of effectiveness (for example, a campaign's click rate or average spend per moviegoer) that is surfaced in Movio EQ's reporting
See Metric definitions for more information.
Non-contactable member: Member who either has an invalid email address, or has a valid email address and has opted out of receiving communications from a synced subscription category
Persona: Industry tested moviegoer representation based on a distinct set of behavioral characteristics
See Personas for more information.
Projected churn: Percentage likelihood that a moviegoer will not transact in the next three months
See Projected churn for more information.
Projected CLV: Amount a moviegoer is likely to spend within a defined time
See Projected CLV for more information.
Propensity Algorithm™: Movio's proprietary algorithm that predicts which movie a member is most likely to be interested in
See Propensity Algorithm™ for more information.
Recognition: Reward (other than points) set up in Vista Loyalty
See Loyalty codes: Setting up a recognition in Vista Loyalty for more information.
Rule: A condition or time delay that determines the next action, or the timing of the next action, in a journey.
See Rules for more information.
Section: A building block for emails that appears in the Design stage of a campaign or journey.
Smart filter: Audience filter that makes use of the Propensity Algorithm™, a Movio calculation, or an AI-based feature, such as personas, projected CLV, or projected churn
See Audience filters for more information.
Static content: Manually selected content that doesn't change, regardless of the audience
See also conditional content and dynamic content.
Subscription category: Record that represents the different kinds of subscriptions that are available to your moviegoers
See Subscription categories for more information.
Tag: A way of grouping related campaigns, movies, items, or cinemas together for easier audience targeting, conditional-content setup, searching, and report filtering
See Tags for more information.
Trigger: Event, such as a birthday or new subscription, that initiates a journey
See Triggers for more information.
Uplift: A measure of the effectiveness of a campaign determined by comparing a target group and a control group
See Uplift for more information.
URL parameter: Custom parameter added to a URL in a communication to allow Movio EQ users to identify where the traffic to their website originated from
See URL parameters for more information.
Visit: A collection of all the transactions a moviegoer makes for a particular date. For example, if Michelle purchases a ticket on Monday to the Friday session of Star Wars, and then buys popcorn and Coke at the cinema on Friday, this is bundled together as one visit.