Dynamic content is a powerful feature in the campaign and journey message editors. It allows you to quickly personalize a campaign or journey with recommended movies for each of its message recipients.
Dynamic content is generated based on Movio's Propensity Algorithm™ and audience settings at the communication level.
Marketing benefits
- Leverage Movio's Propensity Algorithm™ to recommend the best movies for each moviegoer.
- Quickly create targeted messages for both blockbusters and long-tail movies.
- Combine dynamic content, conditional content, and markers to personalize the email for every recipient.
- Effortlessly send thousands of dynamically personalized emails from a single campaign or journey.
- Send dynamic emails by using auto-populated images and content based on previously uploaded data.
- Adjust the selection and order of movies across a whole email without risk of duplication.
- Preview dynamic content for multiple simulated recipients before deploying a campaign or journey.