Each communication has a set of markers that allows you to include relevant, personalised data for the recipient (for example, their booking number or the date of their payment). This article describes what each marker's purpose is and where it's data is sourced.
The markers and communications listed in the table below are in alphabetical order.
| Marker | Definition | Communications |
| Billing option ID | Vista (Head Office) Item Code associated with the subscription billing option |
Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder Subscription start |
| Billing option name | Name of the Vista Item associated with a subscription billing option |
Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder Subscription recurring payment retry success* |
| Billing period | Number of months after which payment is taken, usually on a recurring basis, for a subscription |
Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder Subscription recurring payment retry success* |
| Booking mode | Payment status of a booking (paid or unpaid) | Booking confirmation |
| Booking number | Vista-generated ID associated with the booking. This is the number that can be searched for on POS or Kiosk to find the booking. | Booking confirmation React survey invitation |
| Cancellation date | Date on which a subscription-cancellation request will go into effect. This will be the subscription's expiry date. | Subscription cancelled* |
| Club ID | Vista-generated ID associated with the Loyalty club |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Club name | Name of the club recorded in Vista's Loyalty |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Concessions modifier groups modifiers name | Names of modifiers applied to concessions in the booking | Booking confirmation |
| Concessions modifier groups modifiers price | Prices of modifiers applied to concessions in the booking | Booking confirmation |
| Concessions modifier groups modifiers price including tax | Prices, including tax, of modifiers applied to concessions in the booking | Booking confirmation |
| Concessions modifier groups modifiers tax | Tax associated with modifiers applied to concessions in the booking | Booking confirmation |
| Concessions modifier groups name | Names of groups that contain modifiers applied to concessions in the booking | Booking confirmation |
| Concessions name | Names of concessions in the booking | Booking confirmation |
| Concessions price | Prices of concessions in the booking | Booking confirmation |
| Concessions price including tax | Prices, including tax, of concessions in the booking. | Booking confirmation |
| Concessions tax | Tax applied to concessions in the booking. | Booking confirmation |
| Extension from date | Date from which a subscription has been extended. | Subscription extended* |
| Extension months | Number of months for which a subscription has been extended. | Subscription extended* |
| Extension to date | Date to which a subscription has been extended. | Subscription extended* |
| Family name | Member's family name, recorded in Vista's Loyalty |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Gift shop items barcode | Barcode number of voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items expiry date | Expiry date of voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items ID | Vista (Head Office) Item Code associated with the voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items name | Name of voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items PIN | PIN of voucher or gift card purchased in the online gift shop. The moviegoer will need this to redeem the voucher or gift card. | Redeemable item purchase |
| Gift shop items price | Price of voucher or gift card purchased in the online gift shop (excluding tax). | Redeemable item purchase |
| Gift shop items redeemable item media image | Image that accompanies the details of a voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items tax | Sales tax that is added to the price of a voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Gift shop items total | Sum of the price and sales tax of a voucher or gift card purchased in the online gift shop. | Redeemable item purchase |
| Given name | Member's given name, recorded in Vista's Loyalty |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Has any concession | Condition used to alter content in the booking confirmation based on whether it contains concessions. | Booking confirmation |
| Has any session | Condition used to alter content in the booking confirmation based on whether it contains tickets. | Booking confirmation |
| Hold end date | The last date on which the subscription hold applies. |
Subscription hold* Subscription hold cancelled* |
| Hold start date | The date from which the subscription hold applies. |
Subscription hold* Subscription hold cancelled* |
| Language tag |
Official IETF language tag (for example, "en" for English) used in conditional-content configuration to switch text for different moviegoer language preferences.
Note: This marker isn't intended to be used in the text that moviegoers see.
|
Booking confirmation Membership password reset Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Level ID | Vista-generated ID associated with the Loyalty level |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Level name | Name of the level recorded in Vista's Loyalty |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Member expiry date | Expiry date of the person's membership, determined by settings in Vista's Loyalty |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Member name | Given name and family name combined. |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Membership ID |
Loyalty membership ID
Note: This marker isn't intended to be used in the text that moviegoers see.
|
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Next payment date |
Subscription anniversary Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder Subscription recurring payment retry success* |
|
| Online version URL | URL that opens a web version of the email in the viewer's browser |
Booking confirmation Membership signup React survey invitation Redeemable item purchase Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Password reset code | Unique, time-limited code that is sent by email to a Loyalty member to allow them to reset their password when they've forgotten it. | Membership password reset |
| Password reset code lifetime hours | Length of time (in hours) that the password reset code is valid for. | Membership password reset |
| Payment date | Date on which the subscription payment succeeded or failed | Subscription recurring payment failure* Subscription recurring payment retry success* |
| Purchased at | Time (and date) at which the subscription was purchased. | Subscription start |
| Region | Four-character region code of the site where the booking was made |
Booking confirmation Membership password reset |
| Screen attributes | Attributes assigned to the screen (for example, 3D, Gold Class, or IMAX) | Booking confirmation |
| Session cinema address | Physical address of the site where the session will be, or was, shown |
Booking confirmation React survey invitation |
| Session cinema name | Name of the site where the session will be, or was, shown |
Booking confirmation React survey invitation |
| Session date | Date of the session the moviegoer has booked tickets for | Booking confirmation |
| Session movie backdrop image | Movie's backdrop image, configured as a FilmBackdrop in Head Office's Media Library. |
React survey invitation Booking confirmation |
| Session movie censor rating | Censor rating of the session the booking was made for | Booking confirmation |
| Session movie censor rating image | Censor-rating image, configured as a RatingIconGraphic in Head Office's Media Library | Booking confirmation |
| Session movie film poster | Movie's poster image sent with the link to the React survey. This image is configured as a FilmPosterGraphic in Head Office's Media Library. |
React survey invitation Booking confirmation |
| Session movie name | Name of the film associated with the session |
Booking confirmation React survey invitation |
| Session screen | Name of the screen associated with the session | Booking confirmation |
| Session seats | Details of the seats that the moviegoer has booked | Booking confirmation |
| Session time | Start time of the session the moviegoer has booked tickets for | Booking confirmation |
| Session zone | Name of the area category where the seats in the booking are located. | Booking confirmation |
| Signup site name | Name of the site at which the moviegoer signed up for their membership |
Membership signup Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Subscription anniversary communication interval (months) | Interval (months) after which an email is sent to alert a member to a subscription anniversary. | Subscription anniversary |
| Subscription name | Name of the subscription that has started, or for which the payment succeeded or failed |
Subscription anniversary Subscription cancelled* Subscription extended* Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment failure* Subscription recurring payment reminder |
| Subscription payment cards | Masked card number (or numbers) that was used to pay for the subscription. | Subscription start |
| Subscription payment methods | Payment type, such as Visa or Mastercard, that was used to pay for the subscription. | Subscription start |
| Subscription payment tax | Sales tax added to the price of a subscription |
Subscription recurring payment failure* Subscription start |
| Subscription payment value excluding tax | Payment total excluding tax |
Subscription recurring payment failure* Subscription start |
| Subscription payment value including tax | Payment total including tax |
Subscription recurring payment failure* Subscription start |
| Subscription recurring payment reminder days | Days before a recurring payment at which a reminder is sent about the payment. | Subscription recurring payment reminder |
| Term end date | The last date of the current subscription billing cycle. |
Subscription anniversary Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Term start date | The first date of a new subscription billing cycle. |
Subscription anniversary Subscription hold* Subscription hold cancelled* Subscription reactivated Subscription recurring payment reminder |
| Tickets name | Name of the ticket type. | Booking confirmation |
| Tickets price | Price of the ticket type excluding tax. | Booking confirmation |
| Tickets price including tax | Price of the ticket type including tax. | Booking confirmation |
| Tickets quantity | Quantity of the ticket type. | Booking confirmation |
| Tickets tax | Tax applied to the ticket-type price. | Booking confirmation |
| Total price excluding tax | Total price of tickets and concessions excluding tax. | Booking confirmation |
| Total price including tax | Total price of tickets and concessions including tax. | Booking confirmation |
| Total tax | Total tax for tickets and concessions. | Booking confirmation |
| Transaction date | Date on which the booking was made. | Booking confirmation |
| Transaction time | Time at which the booking was made. | Booking confirmation |
See also: