Movio EQ is supercharged with AI to make your job easier and your campaigns more effective.
- The Propensity Algorithm™ is at the heart of the product and predicts the likelihood of a member seeing a particular movie. It'll help you build highly targeted audiences for your campaigns and personalize the content of an email for each recipient.
- Personas will give you a deeper understanding of your customers and allow you to further target moviegoers and personalize content. You'll find that all of your customers fit into one of the four personas identified by our data-science team after extensive research.
- Use projected CLV (customer lifetime value) to create campaigns that reward high-value members and encourage low-value members to spend more.
- Use projected churn to create campaigns that reignite the loyalty of moviegoers who we predict are not likely to transact in the next three months.
- First Draft will get you off to a great start when you want to draft a short description for movie content or section text for an email. It'll save you time and effort, writing to your preferred style and length.
Note: You can mix and match propensity, personas, projected CLV, and projected churn to create highly targeted audiences.
Look out for the sparkle icons. They'll tell you where the AI magic is!
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