The Overview report (Reports > Overview) is your mission control. It allows you to get a high-level impression of trends and your business health, and then zero in on a data set for strategizing.
Some of the things you can do with the Overview report
- Monitor email-delivery, member, transaction, and box-office trends.
- See how campaigns and journeys influence moviegoer behaviour, performance of movies, food and beverage sales, loyalty programs, and individual theatres.
- Create custom views that show the interrelated outcomes of multiple data sets.
- Gain insights into how you can improve the targeting and effectiveness of future campaigns.
When you first view the Overview report, you'll get a high-level impression of your primary data metrics. This will default to a comparison between the current and prior 28 days (benchmark).
Change the benchmark and date range to focus in on the data you want to see.
Mouse over or click on individual metrics to drill down further.
Tip! Click the menu on the right of the header (three vertical dots) to export a CSV file or PDF of the report.
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