A campaign's Audience profile is a set of movie, demographic, and behavioral predictions generated by Movio's Propensity Algorithm™. These are designed to help you determine the best target audience for your campaign.
- You'll only see predictions in the Audience profile once you've selected one or more movies to promote, or configured a filter.
- You won't see any donut charts until you select at least one movie.
The donut charts
The top chart shows the percentage breakdown of how much of your audience is Most likely, Likely, or Less likely to be interested in a movie. It only includes the segments you've toggled on under the movie, and it will change as you narrow or expand the audience with filters. If you’ve selected multiple movies, it’s an aggregate based on all of the movies settings.
The bottom chart shows the audience distribution across the movies you’ve selected.
If you remove a movie from a block, the charts will be recalculated. They will also change as you narrow or expand the audience with filters.
The blue bars
Further down the Audience profile, you'll see charts with blue bars. These indicate how likely a particular demographic or behavioral segment is to see the movie. The longer the bar, the more likely that segment is to see the movie.
You can think of these as a distribution. For example, you might see 59% Male and 41% Female for a given movie.
Use these propensities to decide which filters to set to more tightly target your audience.